Growing up, skincare was often an afterthought, especially for men. In many households, a single moisturiser was used by everyone—no questions asked. It’s common even today to hear things like, “Men don’t need sunscreen,” or see routines boiled down to one all-purpose product. This mindset didn’t arise in a vacuum; it’s a product of traditional marketing that has defined skincare as a gendered space for decades. This conditioning—built over years—has led men to believe that caring for their skin isn’t “manly” or necessary. Ads and societal messages have reinforced this by limiting men’s grooming products to basics, if anything, while associating self-care with femininity. But skin itself has no gender—hydration, protection, and balance are universal needs. By embracing products that focus on individual skin types rather than stereotypes, everyone, including “real men,” can benefit from a healthier skincare routine. Take ingredients like hyaluronic acid for hydration or niacinamide for balance; they work wonders no matter who’s applying them. Mysa Organics, for example, aims to build healthier habits with products that focus on skin’s needs and leave out fragrances or colours that cater to biases rather than benefits. We’re at an exciting time where gender norms are beginning to lose their hold, and skincare is no exception. This cultural shift invites brands to rethink marketing approaches—not by emphasising the change but by normalising it in everyday conversations, products, and campaigns. It’s time to view skincare as a personal choice rooted in one’s unique needs, not limited by labels or stereotypes. it’s about skincare choices that prioritise you. Whether you choose Mysa or any another brand, the goal is simple: to empower you with quality, effective options that go beyond labels and definitely gender .
Love,
Mysa Organics